Every mission statement must have these five basic elements: A label such Figura, “Our mission…” A verb in the present tense.
Every mission statement must have these five basic elements: A label such Figura, “Our mission…” A verb in the present tense. For whom you’re doing this for. A result or benefit of the work you do. What you do and how you do it.
Aveda: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.”
A vision statement describes your clear vision of the future; your ambitions. Vision statements clearly state what your organization looks like in the future.
S. Whether diseases start at home or abroad, are chronic or acute, curable or preventable, human error or deliberate attack, CDC fights disease and supports communities and citizens to do the same.”
to get it. I recommend it highly—a terrific look at insights on what the current experience is. But for listeners, what would you have them do? Could be one thing, two things. Give us some advice or inspiration to head off and make a difference. Diana, I’m going to start with you.
There’s also a piece of it—that is, the trans experience today is very different than it is for other members of the LGBTQ+ community, who are cisgender, who identify with the same gender they were born with. And so as we think about that whole different set of experiences, there’s something powerful about there being visible role models who are willing to talk about it and be seen, and who create a sense of, “You are not the ‘only,’ whoever you are, whatever you’re feeling.” There’s a positive path forward.
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Diane Brady: Well, and it does feel like—that transgender is one of the newer areas that people are coming to terms with. I want to hear from one other voice. I’ll give the description that she gives, actually: “Mother; divorced; I’m queer, lesbian, Latinx, and Mexican.
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Maital Guttman: I just want to add I think it’s such a good point, and if you think about the broader context of where we are, and the conversations that we’re having in the workplace—they are pretty courageous right now, and can even be uncomfortable, whether we’re talking about LGBTQ+, or we’re talking about race, or we’re talking about intersectionality.
This underrepresentation increases the likelihood that LGBTQ+ women will feel isolated at work. With so few others like them, they are more likely to represent their entire group when they’re the only one like themselves in meetings or events.